AI Search Optimization Case Studies
Real examples of how AEO strategies improve AI visibility
Why Case Studies Matter
Answer Engine Optimization is an emerging discipline. These case studies demonstrate the real-world impact of optimizing for AI search engines, with measurable improvements in visibility, citations, and brand mentions across ChatGPT, Google AI Overviews, and Perplexity.
B2B SaaS Company - Project Management Software
Challenge
Despite strong traditional SEO rankings, this project management SaaS was rarely mentioned when users asked AI assistants "What are the best project management tools?" Their competitors dominated AI-generated responses.
Solution
- Implemented comprehensive FAQ schema with 25+ questions about project management
- Created comparison pages against competitors with structured data
- Added SoftwareApplication schema with detailed feature descriptions
- Restructured content to answer queries directly in first 100 words
- Published authoritative "What is Project Management?" educational content
Results
E-commerce - Sustainable Home Products
Challenge
This sustainable products retailer had excellent products but poor AI visibility. When users asked Perplexity or ChatGPT about "eco-friendly home products," they were never mentioned despite having a niche expertise.
Solution
- Added Product schema with eco-certifications and sustainability attributes
- Created comprehensive buying guides with comparison tables
- Implemented FAQ content answering "What makes products sustainable?"
- Added detailed alt-text to all product images for multimodal AI
- Published authoritative content on sustainability certifications
Results
Professional Services - Law Firm
Challenge
A regional law firm specializing in employment law had minimal AI visibility. When users asked AI assistants about employment rights or workplace issues, larger national firms dominated despite this firm having deep local expertise.
Solution
- Created comprehensive FAQ pages for each practice area (50+ questions)
- Added Attorney and LegalService schema with credentials
- Published authoritative guides: "What to Do If You're Wrongfully Terminated"
- Implemented local business schema with service area
- Built E-E-A-T signals with attorney bios and case results
Results
Key Takeaways Across All Case Studies
Schema Markup is Critical
All successful implementations included comprehensive Schema.org markup (FAQ, Product, Organization, Service).
Answer-First Content
Content that provides direct answers in the first 50-100 words consistently performed better.
E-E-A-T Signals Matter
Author credentials, expertise markers, and trust signals significantly impact AI citation rates.
Comprehensive FAQs
Businesses with 25+ FAQs saw dramatically higher mention rates in AI responses.
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